BlackUp is a French cosmetics line that was created by a makeup artist of African ancestry in 1999. The goal was to have a high-end cosmetics line that caters to women of color; however, they have so many different shades that women of all ethnicities can wear it.
BlackUp became France's #1 selling ethnic makeup brand, and soon expanded throughout Europe, as well as Africa. Black Up has even graced the pages of popular American magazines such as Ebony, InStyle, US Weekly, Essence, Women's Wear Daily and O Magazine.
For those of us who can't jet off to Europe to check out the brand, have no fear, you can purchase BlackUp products from their online store, here.
-DIVA
ooh nice. I am checking them out.
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