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Friday, October 5, 2012

FASHION FRIDAY: FASHION FOR A CAUSE

FEED 12 Classics, a collaboration between TOMS and FEED
Of course we're all familiar with the great contributions fashion labels TOMS and FEED have made to help those in need, especially in Africa. However, they aren't the only ones doing their part. There are some other notable brands who are using their label as a platform to help others:

Ethiopian Model/Actress Liya Kebede founded Lemlem, which not only preserves traditional Ethipoian weaving but also gives job stability to the local weavers whose livelihood was threatened when there was no longer demand for their goods. LemLem creates beautiful hand-made scarves, clothing and home goods.

The U.K. mega online retailer, ASOS, partnered with SOKO,a workshop which has a sustainable work environment in Kenya, and created the line ASOS Africa.

Models on the catwalk of the EDUN S/S 2013 runway show
EDUN, which was launched by Bono and his wife Ali Hewson,recently showed during the S/S 2013 Mercedes Benz Fashion Week, and their mission is to bring economic and social change to Africa.

Fashion can sometimes be seen as frivolous and superficial, so it's nice to know that it can also be very giving and charitable.

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